Case Study: Digicel Mobile Money (MonCash), Haiti
A promising change in mobile money uptake and activity is now evident in Haiti after lackluster results between 2010 and 2015. Mobile money services were initially set in motion to facilitate distribution of grant payments to victims of the 2010 earthquake. What drove the recent surge in uptake and activity? What is different in Haiti’s mobile money climate these days?
This case study by CGAP provides answers to these questions, focusing on FINCA partner Digicel. The study emphasizes a customer-focused model — or, more precisely, reflects a customer-centric business model showing early results. It also demonstrates how a pull strategy, rather than a push strategy, is the best way to drive uptake and use.