We rigorously monitor our social performance and seek to understand the complete customer experience to ensure we are delivering deep and meaningful impact to the people we serve.
FINCA approaches the question of social impact from the customer’s perspective, to understand how products affect their day-to-day lives. Our research uses participatory survey methods designed to give voice to customers’ perceptions and experiences. This data indicates whether and how we are improving their lives, and it helps us be more responsive to customer needs as we grow and scale.
Using household and enterprise surveys, we build a detailed picture of the customer profile and assess our impact against key indicators, including: financial inclusion, living standards, employment, women’s empowerment and personal aspirations of clients.
Perceived impacts of solar energy and improved cookstove products by off-grid customers in Uganda.
FINCA’s Customer Research offers a powerful and cost-effective approach to uncovering the needs, experiences, and behaviors of emerging-market consumers as they progress through the customer journey and product life-cycle. From study design to implementation, FINCA provides a tailored end-to-end research solution.
If you are interested in the social performance of market-based solutions to poverty, let’s talk. Our user-led approach can help you identify and interpret the demand-side insights that foster a market for products to responsibly serve the world’s poor.