{"id":46779,"date":"2018-05-08T14:18:39","date_gmt":"2018-05-08T18:18:39","guid":{"rendered":"https:\/\/staging21.finca.org\/uncategorized-fr-ca\/un-magasin-bien-a-elle"},"modified":"2018-05-08T14:18:39","modified_gmt":"2018-05-08T18:18:39","slug":"un-magasin-bien-a-elle","status":"publish","type":"post","link":"https:\/\/finca.org\/fr-ca\/un-magasin-bien-a-elle","title":{"rendered":"Un magasin bien \u00e0 elle"},"content":{"rendered":"

Situ\u00e9e entre vall\u00e9es et montagnes en cascade, Chichicastenango est une ville \u00e0 part au Guatemala. Elle est impr\u00e9gn\u00e9e de la culture traditionnelle maya et c\u00e9l\u00e8bre pour son march\u00e9 qui propose des tissus guat\u00e9malt\u00e8ques fabriqu\u00e9s localement.<\/p>\n

En 2007, Lucia Margarita Pacajoj Ticum, m\u00e8re de trois enfants, a remarqu\u00e9 qu’un nombre croissant de touristes affluaient au march\u00e9 de Chichicastenango \u00e0 la recherche de produits guat\u00e9malt\u00e8ques authentiques et traditionnels. Sachant coudre, Lucia a d\u00e9cid\u00e9 qu’il \u00e9tait temps de construire son propre magasin et de se lancer dans le commerce des souvenirs.<\/p>\n

Pour 2 quetzales par jour (environ 27 cents), Lucia a pu louer un minuscule espace dans le march\u00e9 et y installer une petite table en bois pour pr\u00e9senter ses produits. Sa petite table \u00e9tait remplie de poup\u00e9es, de pochettes, d’aimants et de carnets fabriqu\u00e9s \u00e0 la main.  Petit \u00e0 petit, l’argent a commenc\u00e9 \u00e0 rentrer. Mais cela n’a jamais suffi \u00e0 subvenir aux besoins de sa famille.<\/p>\n

Par chance, un agent de cr\u00e9dit de FINCA faisait le tour du march\u00e9 pour promouvoir les pr\u00eats de microfinance de FINCA<\/a> aupr\u00e8s des vendeurs du march\u00e9. Apr\u00e8s avoir discut\u00e9 avec l’agent de cr\u00e9dit, Lucia a conclu qu’il s’agissait peut-\u00eatre de sa seule chance de faire de son entreprise quelque chose de concret.<\/p>\n

Avec son premier pr\u00eat FINCA de 15 000 Quetzales (environ 2 044 dollars), Lucia a achet\u00e9 du mat\u00e9riel en gros pour d\u00e9velopper sa gamme de produits.  Tr\u00e8s vite, Lucia a pu pr\u00e9senter de nouveaux produits \u00e0 la foule de clients qui d\u00e9ambulaient sur le march\u00e9 bihebdomadaire. En femme d’affaires avis\u00e9e, Lucia a ajout\u00e9 \u00e0 son stand des sacs \u00e0 dos, des pantalons et des couettes, autant d’articles plus rentables qui se distinguaient des lignes de produits de ses concurrents.<\/p>\n

Gr\u00e2ce \u00e0 un pr\u00eat FINCA, j’ai pu faire passer mon entreprise d’une petite table \u00e0 un grand stand d’exposition.<\/p><\/blockquote>\n

Pour soutenir son \u00e9talage de march\u00e9 en pleine expansion, Lucia a embauch\u00e9 deux travailleurs pour produire de grandes courtepointes et des sacs \u00e0 dos color\u00e9s. Elle a m\u00eame pu se permettre d’acheter deux machines \u00e0 coudre, une pour chacune de ses employ\u00e9es.<\/p>\n

En tant qu’\u00e9pouse et m\u00e8re, Lucia a d\u00e9cid\u00e9 d’utiliser les revenus de l’entreprise pour le bien-\u00eatre de sa famille. Elle a commenc\u00e9 par cimenter le sol en terre battue de leur maison. Elle a ensuite ajout\u00e9 l’\u00e9lectricit\u00e9 et l’eau courante, une premi\u00e8re pour la famille.<\/p>\n

\u00ab\u00a0Aujourd’hui, nous avons suffisamment de v\u00eatements, mes enfants ont des chaussures et nous mangeons beaucoup mieux\u00a0\u00bb, raconte Lucia.<\/p>\n

Mais ce n’est pas tout. Lucia utilise les b\u00e9n\u00e9fices croissants pour investir dans l’avenir de ses enfants.  Avant que Lucia n’agrandisse son \u00e9talage gr\u00e2ce aux pr\u00eats de FINCA, elle n’avait pas les moyens de payer les frais de transport de ses enfants pour se rendre \u00e0 l’\u00e9cole, qui \u00e9tait beaucoup trop loin pour \u00eatre parcourue \u00e0 pied. Aujourd’hui, gr\u00e2ce \u00e0 une source fiable de revenus commerciaux, Lucia paie volontiers les frais de transport de ses enfants pour se rendre \u00e0 l’\u00e9cole et en revenir.<\/p>\n

Je veux que mes enfants aillent \u00e0 l’universit\u00e9 et qu’ils aient de bonnes opportunit\u00e9s d’emploi. Terminer l’\u00e9cole primaire est consid\u00e9r\u00e9 comme une r\u00e9ussite dans notre pays. Je ne suis arriv\u00e9e qu’en sixi\u00e8me ann\u00e9e et mon mari n’est m\u00eame pas all\u00e9 \u00e0 l’\u00e9cole.<\/p><\/blockquote>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Gr\u00e2ce aux cr\u00e9dits de microfinance de FINCA, Lucia Margarita Pacajoj Ticum a pu cr\u00e9er son propre magasin de souvenirs et offrir une vie meilleure \u00e0 sa famille.<\/p>\n","protected":false},"author":366,"featured_media":45405,"comment_status":"closed","ping_status":"open","sticky":false,"template":"category-stories.php","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[243],"tags":[],"class_list":["post-46779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histoires"],"acf":[],"yoast_head":"\nUn magasin bien \u00e0 elle | FINCA<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce aux cr\u00e9dits de microfinance de FINCA, Lucia Margarita Pacajoj Ticum a pu cr\u00e9er son propre magasin de souvenirs et offrir une vie meilleure \u00e0 sa famille.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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