{"id":46754,"date":"2021-03-12T15:24:57","date_gmt":"2021-03-12T20:24:57","guid":{"rendered":"https:\/\/staging21.finca.org\/uncategorized-fr-ca\/ginger-therapy-creer-un-avantage-concurrentiel"},"modified":"2021-03-12T15:24:57","modified_gmt":"2021-03-12T20:24:57","slug":"ginger-therapy-creer-un-avantage-concurrentiel","status":"publish","type":"post","link":"https:\/\/finca.org\/fr-ca\/ginger-therapy-creer-un-avantage-concurrentiel","title":{"rendered":"Ginger Therapy : Cr\u00e9er un avantage concurrentiel"},"content":{"rendered":"<p>Le <em>boutik<\/em> (\u00e9picerie de quartier en cr\u00e9ole ha\u00eftien) de Marie Lilia Bazile est l&rsquo;endroit \u00e0 ne pas manquer dans son quartier. Avec toutes sortes d&rsquo;aliments secs pour les adultes et un petit coin de friandises pour les moins grands, Marie sait comment attirer et fid\u00e9liser les clients.<\/p>\n<p>Mais lorsque le gouvernement ha\u00eftien a impos\u00e9 une quarantaine l&rsquo;ann\u00e9e derni\u00e8re pour lutter contre la pand\u00e9mie de coronavirus, son activit\u00e9 s&rsquo;est tarie. Les <em>pwatik<\/em> (clients fid\u00e8les en cr\u00e9ole) de Marie se sont retir\u00e9s dans leurs villages pour \u00e9viter le virus et les probl\u00e8mes potentiels avec les autorit\u00e9s.<\/p>\n<p>Marie vit aux Cayes, dans la p\u00e9ninsule sud d&rsquo;Ha\u00efti. C&rsquo;est la plus grande ville de la r\u00e9gion, mais elle est petite par rapport \u00e0 Port-au-Prince. Situ\u00e9es \u00e0 une journ\u00e9e de bus de Port-au-Prince, les Cayes ont longtemps \u00e9t\u00e9 isol\u00e9es de l&rsquo;agitation et des troubles politiques de la capitale. Il n&rsquo;\u00e9tait cependant pas suffisamment isol\u00e9 pour emp\u00eacher Covid-19 d&rsquo;y p\u00e9n\u00e9trer.<\/p>\n<p>L&rsquo;enfermement a fait dispara\u00eetre le sourire de Marie. Mais rapidement, sa nature optimiste a pris le dessus. Elle a compris que les gens avaient besoin de manger et qu&rsquo;elle pourrait r\u00e9cup\u00e9rer son <em>pwatik<\/em> si elle vendait l&rsquo;article que tout le monde recherchait : du gingembre ha\u00eftien local. En infusion, le gingembre est r\u00e9put\u00e9 renforcer le syst\u00e8me immunitaire. Et gr\u00e2ce \u00e0 son pr\u00eat de FINCA, Marie a rapidement eu du gingembre sur ses \u00e9tag\u00e8res.<\/p>\n<p>Marie doute des vertus m\u00e9dicinales du th\u00e9 et, tout en s\u00e9duisant ses clients, elle met en place des mesures de s\u00e9curit\u00e9. Marie a commenc\u00e9 \u00e0 porter un masque. Elle a pris l&rsquo;habitude de manipuler le moins possible d&rsquo;argent liquide. Elle a demand\u00e9 \u00e0 son <em>pwatik<\/em> de maintenir une distance de s\u00e9curit\u00e9 lorsqu&rsquo;il se trouvait dans son magasin.<\/p>\n<p>Gr\u00e2ce \u00e0 son sens des affaires et au pr\u00eat FINCA que nos sympathisants ont rendu possible en faisant un don au <a href=\"https:\/\/secure3.convio.net\/finca\/site\/Donation2;jsessionid=00000000.app30128b?df_id=1460&amp;mfc_pref=T&amp;1460.donation=form1&amp;_ga=2.140795122.1334387038.1598880797-1811717686.1597249201&amp;NONCE_TOKEN=EA6467BA190C4421F88E75D7C6C884FB\" target=\"_blank\" rel=\"noopener noreferrer\">Fonds d&rsquo;intervention d&rsquo;urgence de FINCA<\/a>, Marie traverse cette p\u00e9riode troubl\u00e9e avec calme et gr\u00e2ce. Personne ne sera surpris d&rsquo;apprendre que son <em>boutik<\/em> est \u00e0 nouveau l&rsquo;endroit le plus fr\u00e9quent\u00e9 du quartier. Occup\u00e9 mais s\u00fbr !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Fonds d&rsquo;intervention d&rsquo;urgence de FINCA a permis \u00e0 l&rsquo;\u00e9picerie de Marie Bazile en Ha\u00efti de rester ouverte et rentable pendant la pand\u00e9mie de COVID-19.<\/p>\n","protected":false},"author":360,"featured_media":45461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"category-stories.php","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[243],"tags":[201,244,195],"class_list":["post-46754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histoires","tag-covid-19-fr-ca","tag-haiti-fr-ca","tag-microfinance-fr-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ginger Therapy : Cr\u00e9er un avantage concurrentiel | FINCA<\/title>\n<meta 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