{"id":46530,"date":"2020-06-08T21:22:14","date_gmt":"2020-06-09T01:22:14","guid":{"rendered":"https:\/\/staging21.finca.org\/uncategorized-fr-ca\/une-cliente-de-finca-rdc-transforme-son-entreprise-face-a-une-pandemie"},"modified":"2024-11-04T02:09:11","modified_gmt":"2024-11-04T07:09:11","slug":"une-cliente-de-finca-rdc-transforme-son-entreprise-face-a-une-pandemie","status":"publish","type":"post","link":"https:\/\/finca.org\/fr-ca\/une-cliente-de-finca-rdc-transforme-son-entreprise-face-a-une-pandemie","title":{"rendered":"Une cliente de FINCA RDC transforme son entreprise face \u00e0 une pand\u00e9mie"},"content":{"rendered":"

Depuis plus de 17 ans, Eug\u00e9nie Kabeya coud des v\u00eatements pour femmes dans sa petite boutique de Kinshasa, en RDC. Elle est devenue cliente de FINCA en 2003, d’abord dans le cadre d’une banque villageoise<\/a> qui se r\u00e9unissait dans la r\u00e9gion de Bandalungwa. Plus tard, elle est devenue pr\u00e9sidente de son groupe et a r\u00e9ussi \u00e0 obtenir un pr\u00eat individuel. Au fil des ans, elle a d\u00e9velopp\u00e9 son entreprise gr\u00e2ce \u00e0 un m\u00e9lange de courage et d’esprit d’entreprise, ainsi qu’\u00e0 des pr\u00eats accord\u00e9s par FINCA RDC<\/a>. Mais tout cela a chang\u00e9 avec l’arriv\u00e9e du COVID-19 en RDC.<\/p>\n

Presque du jour au lendemain, la situation a empir\u00e9. J’ai commenc\u00e9 \u00e0 avoir moins de clients et la vie est devenue soudainement difficile. Je dirigeais cette entreprise de couture depuis pr\u00e8s de 20 ans et j’avais r\u00e9ussi \u00e0 subvenir aux besoins de toute ma famille. J’ai pu couvrir tous mes besoins avec l’argent gagn\u00e9 gr\u00e2ce \u00e0 cette entreprise. Tout cela a chang\u00e9.<\/p><\/blockquote>\n

Selon Mme Kabeya, l’\u00e9v\u00e9nement s’est produit si soudainement que les membres de sa communaut\u00e9 se sont d’abord concentr\u00e9s sur la mani\u00e8re de survivre. Cela signifie qu’il faut trouver de nouvelles sources d’approvisionnement en nourriture et en m\u00e9dicaments. Cela signifie \u00e9galement que personne ne pense aux v\u00eatements. Elle estime qu’au cours du premier mois de la pand\u00e9mie, elle a commenc\u00e9 \u00e0 perdre 70 % de son chiffre d’affaires mensuel et n’a pu conserver que 5 des 12 employ\u00e9s<\/a> qu’elle employait.<\/p>\n

Mais au cours de ces premi\u00e8res semaines, une autre id\u00e9e a germ\u00e9, qui correspondait parfaitement aux comp\u00e9tences et aux besoins actuels de Mme Kabeya.<\/p>\n

Lorsque j’ai envisag\u00e9 pour la premi\u00e8re fois de produire des masques, j’ai dout\u00e9 que cela puisse fonctionner. J’ai essay\u00e9 plusieurs fois, mais j’ai fini par ne plus y penser. Mais un jour, alors que je discutais avec la directrice de mon agence FINCA locale des difficult\u00e9s que je rencontrais avec mon entreprise, elle m’a rappel\u00e9 que je suis tailleur : Je suis tailleur ! Je pourrais facilement l’utiliser pour fabriquer des masques et aider mon entreprise en les vendant pour compenser les pertes que je subissais \u00e0 cause du COVID-19.<\/p><\/blockquote>\n

Encourag\u00e9e par le personnel de FINCA \u00e0 l’agence de Victoire, Mme Kabeya s’est mise au travail en se procurant du tissu, du fil et de l’\u00e9lastique. Elle a dessin\u00e9 le mod\u00e8le, puis s’est mise \u00e0 coudre.<\/p>\n

Les masques co\u00fbtent entre 0,65 et 1,3 dollar. Gr\u00e2ce au bouche \u00e0 oreille, elle n’a pas eu \u00e0 vendre de masques dans la rue, mais a commenc\u00e9 \u00e0 recevoir des commandes de diff\u00e9rentes personnes, ainsi que d’associations et de petites entreprises. Gr\u00e2ce aux ventes rapides, elle a pu rappeler deux personnes au travail pour soutenir la fabrication des masques. Pour elle, ce fut l’un des meilleurs moments.<\/p>\n

Cela m’a permis de retrouver une vie normale. Je fais des affaires et j’aide les gens \u00e0 se prot\u00e9ger contre la pand\u00e9mie. Et mes prix sont tr\u00e8s abordables pour les personnes \u00e0 faible revenu de ma ville.<\/p><\/blockquote>\n

\"\"

Mme Kabeya essaie d’apporter sa touche particuli\u00e8re pour rendre chaque masque diff\u00e9rent, mais la plupart du temps, dit-elle, les clients qui commandent des v\u00eatements pr\u00e9f\u00e8rent avoir un masque fait de la m\u00eame pi\u00e8ce de tissu que leurs v\u00eatements. Mais certains la laissent tout de m\u00eame faire preuve de cr\u00e9ativit\u00e9. Plus encore, elle a commenc\u00e9 \u00e0 r\u00e9fl\u00e9chir de mani\u00e8re cr\u00e9ative aux prochaines \u00e9tapes de son activit\u00e9.<\/p>\n

COVID-19 m’a appris une autre fa\u00e7on de vendre : la vente en ligne fonctionne vraiment ! Nous pensons qu’\u00e0 l’avenir, nous pourrons mieux communiquer sur nos activit\u00e9s gr\u00e2ce \u00e0 l’internet et aux m\u00e9dias sociaux. Nous avons compris que m\u00eame si tout est ferm\u00e9, l’internet fonctionne toujours, les gens communiquent sur les m\u00e9dias sociaux, et m\u00eame les entreprises passent par l\u00e0. Nous pr\u00e9voyons de lancer une plateforme en ligne pour vendre l’ensemble de notre production.<\/p><\/blockquote>\n

\u00c0 ce jour, elle a produit 5 500 masques. Et elle ne fait que commencer.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’histoire d’une cliente de FINCA RDC qui a transform\u00e9 son activit\u00e9 de couturi\u00e8re pour fabriquer des masques afin de soutenir sa communaut\u00e9 pendant la pand\u00e9mie de COVID-19.<\/p>\n","protected":false},"author":374,"featured_media":46171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[193],"tags":[198,201,195],"class_list":["post-46530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr-ca","tag-autonomisation-des-femmes","tag-covid-19-fr-ca","tag-microfinance-fr-ca"],"acf":[],"yoast_head":"\nUne cliente de FINCA RDC transforme son entreprise face \u00e0 une pand\u00e9mie | FINCA<\/title>\n<meta name=\"description\" content=\"L'histoire d'une cliente de FINCA RDC qui a transform\u00e9 son activit\u00e9 de couturi\u00e8re pour fabriquer des masques afin de soutenir sa 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