{"id":65284,"date":"2026-04-02T15:03:27","date_gmt":"2026-04-02T19:03:27","guid":{"rendered":"https:\/\/finca.org\/?p=65284"},"modified":"2026-04-03T11:11:46","modified_gmt":"2026-04-03T15:11:46","slug":"healthy-money-an-interview-with-361-by-fincas-chief-commercial-strategy-officer","status":"publish","type":"post","link":"https:\/\/finca.org\/en-gb\/healthy-money-an-interview-with-361-by-fincas-chief-commercial-strategy-officer","title":{"rendered":"\u201cHealthy Money\u201d: An Interview with 361 by FINCA\u2019s Chief Commercial &amp; Strategy\u00a0Officer\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Alastair Campbell\u00a0speaks\u00a0about\u00a0how\u00a0financial health\u00a0came to be\u00a0a lifelong\u00a0career\u00a0pursuit, and the book that grew out of it.<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the course of his&nbsp;30-year&nbsp;career in banking&nbsp;and&nbsp;strategy, Alastair Campbell&nbsp;has been driven by&nbsp;the&nbsp;simple&nbsp;belief&nbsp;that&nbsp;<strong>money should make people\u2019s lives healthier, not harder<\/strong>.&nbsp;This&nbsp;premise&nbsp;has&nbsp;followed him&nbsp;from&nbsp;boardrooms&nbsp;of&nbsp;major financial&nbsp;institutions&nbsp;to markets where financial fragility is part of everyday life.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across\u202fsenior leadership and advisory roles spanning both developed and emerging markets\u202f\u2014&nbsp;including&nbsp;Standard Chartered, HSBC, NatWest, and CTBC,\u202fas well&nbsp;as at&nbsp;global strategy firms Oliver Wyman and\u202fMarakon&nbsp;\u2014\u202fAlastair\u202frepeatedly&nbsp;encountered\u202fa\u202fdisconnect&nbsp;between how systems are designed and how people&nbsp;actually manage&nbsp;their financial lives.\u202f\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, as Chief Commercial and Strategy&nbsp;Officer&nbsp;at&nbsp;361 by FINCA,&nbsp;FINCA\u2019s new platform&nbsp;that\u2019s&nbsp;bringing modern banking technology to inclusive finance,&nbsp;Alastair&nbsp;is&nbsp;doing what&nbsp;he\u2019s&nbsp;long argued for: building a&nbsp;banking&nbsp;system that genuinely supports&nbsp;financial health.&nbsp;His conviction that the industry must&nbsp;fundamentally&nbsp;rethink how it serves people is also what led him to&nbsp;write&nbsp;his new book:&nbsp;<em>Healthy Money: Building the Bank of the Future Around Financial Health, Data Networks and Ecosystems.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We sat down with Alastair to talk about where&nbsp;his&nbsp;passion comes from, why financial health has become the organizing principle of his work, and how the ideas in&nbsp;<em>Healthy Money<\/em>&nbsp;are&nbsp;coming to life&nbsp;through&nbsp;the development of&nbsp;<a href=\"https:\/\/finca.org\/en-gb\/361\">361 by FINCA<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why do banks understand products so well, but people\u2019s financial lives&nbsp;so&nbsp;poorly?<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Banks are&nbsp;designed to&nbsp;manage for&nbsp;soundness,&nbsp;being prudent with their balance sheet,&nbsp;measured in their approach to&nbsp;credit&nbsp;risk,&nbsp;and diligent about operational risk.&nbsp;This is&nbsp;vital to their institutional health and to keeping deposits safe and money flowing&nbsp;through&nbsp;the economy. We should never underestimate its importance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&nbsp;banks are&nbsp;less good at is understanding and building services around&nbsp;people&#8217;s&nbsp;financial lives.&nbsp;Banks tend to see customers as accounts, balances, or risk scores&nbsp;\u2014&nbsp;whereas&nbsp;in real life, people are managing obligations, aspirations, relationships, and uncertainty.&nbsp;Money is incredibly emotional;\u202fit\u2019s\u202fprobably the\u202fbiggest source of stress and relief&nbsp;people experience.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet, that complexity rarely shows up in the systems banks build, which is why products&nbsp;so&nbsp;often feel misaligned with how people&nbsp;actually&nbsp;live.&nbsp;The industry has never truly&nbsp;centered&nbsp;on the&nbsp;financial health of customers, whether\u202fbanked or unbanked.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What&nbsp;inspired&nbsp;you to&nbsp;write&nbsp;<\/strong><strong><em>Healthy Money,\u202f<\/em><\/strong><strong>and why now?<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For many years, I&nbsp;have&nbsp;been&nbsp;observing&nbsp;how&nbsp;this&nbsp;account\u2011centric&nbsp;mindset&nbsp;shapes the entire&nbsp;banking&nbsp;industry.&nbsp;Systems revolve around what the bank owes the customer or&nbsp;what&nbsp;the customer owes the bank.&nbsp;And&nbsp;while&nbsp;innovation&nbsp;continues,&nbsp;it\u2019s&nbsp;rarely&nbsp;in service of&nbsp;how&nbsp;people genuinely experience money.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&nbsp;<a href=\"https:\/\/eom.org\/knowledge-hub-content\/healthy-money-and-mutual-value-in-modern-banking\" target=\"_blank\" rel=\"noreferrer noopener\">disconnect<\/a>, and the fact that we&nbsp;finally&nbsp;have the tools to address it,&nbsp;is what pushed me to&nbsp;write&nbsp;the book.&nbsp;The stakes and the opportunity&nbsp;are at an all-time high:&nbsp;The&nbsp;gap&nbsp;between what is technologically possible and what exists in banking has never been wider, especially for those with&nbsp;fewer financial resources. We now have&nbsp;the tools&nbsp;to build systems that genuinely improve financial&nbsp;health at&nbsp;scale.&nbsp;The question is whether we choose to&nbsp;use them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you define financial health?<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I define it as a combination of three things: discipline, resilience, and agency. Discipline is the sense that&nbsp;the money&nbsp;coming in and going out is under control. Resilience&nbsp;is&nbsp;being protected&nbsp;against things going wrong and bad luck.&nbsp;And then&nbsp;there\u2019s&nbsp;a third dimension that consistently&nbsp;emerges&nbsp;when you listen to people and&nbsp;observe&nbsp;their behavior: a sense of agency.&nbsp;It\u2019s&nbsp;about having the freedom to make choices, deciding how to&nbsp;spend&nbsp;and prioritizing what matters.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What&nbsp;is&nbsp;the&nbsp;core thesis of your book?<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The core idea is simple: Banking should be designed around financial health as the primary outcome, not as a byproduct. Getting there requires rethinking who banks design for, and how.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First,&nbsp;banks&nbsp;need to&nbsp;design for&nbsp;real lives. Too many systems still assume an outdated&nbsp;model of stable&nbsp;employment&nbsp;and predictable expenses: one job, one household, one income stream.&nbsp;That\u2019s&nbsp;simply&nbsp;not how&nbsp;most&nbsp;people live,&nbsp;especially in low-income settings.&nbsp;Instead, we should&nbsp;be&nbsp;building&nbsp;for blended families, microentrepreneurs, and&nbsp;people&nbsp;managing volatile income streams.&nbsp;Solve for&nbsp;the hardest cases first, and the rest will follow.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second,&nbsp;banks&nbsp;need to rebuild their technology with financial health at the center. That requires&nbsp;banks to:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Create&nbsp;fungible products that adapt across use cases instead of rigid product silos.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Act as custodians of customers\u2019&nbsp;financial lives,&nbsp;holding their identity, relationships, and habits in trust, not just their accounts.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Allow for&nbsp;contingent transactions, so rules and repayments can flex with real conditions.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What makes&nbsp;this&nbsp;such&nbsp;a&nbsp;pivotal&nbsp;challenge&nbsp;for&nbsp;inclusive finance?<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past 20 years,&nbsp;we\u2019ve&nbsp;seen tremendous progress in the expansion of financial access to people living in poverty.&nbsp;<a href=\"https:\/\/www.worldbank.org\/en\/publication\/globalfindex\" target=\"_blank\" rel=\"noreferrer noopener\">Billions of people<\/a>&nbsp;have gained access to bank or mobile money accounts, yet this access&nbsp;has not reliably translated into\u202fresilience, growth, or security.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most persistent challenges in the inclusive finance sector is ensuring people&nbsp;can get&nbsp;the&nbsp;productive credit&nbsp;they need to improve their livelihoods.\u202fIn Africa&nbsp;alone,&nbsp;there are&nbsp;approximately&nbsp;<a href=\"https:\/\/openknowledge.worldbank.org\/server\/api\/core\/bitstreams\/ad2895d4-8426-4d09-b092-5f82c82a8684\/content\" target=\"_blank\" rel=\"noreferrer noopener\">230 million microentrepreneurs<\/a>,&nbsp;and&nbsp;<a href=\"https:\/\/www.smefinanceforum.org\/data-sites\/msme-finance-gap\" target=\"_blank\" rel=\"noreferrer noopener\">over 80% lack adequate access to formal credit<\/a>.&nbsp;What this&nbsp;demonstrates&nbsp;is that&nbsp;even when&nbsp;people&nbsp;have accounts, the products&nbsp;available&nbsp;to them&nbsp;are too&nbsp;inflexible&nbsp;to be useful.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is FINCA building 361 by FINCA and how&nbsp;does&nbsp;it&nbsp;support customers\u2019&nbsp;financial health?<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For millions of people&nbsp;living in poverty, existing&nbsp;microfinance&nbsp;products&nbsp;don\u2019t&nbsp;work&nbsp;because they are built on&nbsp;outdated&nbsp;technology that&nbsp;can\u2019t&nbsp;accommodate&nbsp;seasonal cash flows,&nbsp;multiple&nbsp;income streams,&nbsp;and unique&nbsp;livelihoods.&nbsp;The&nbsp;361 by FINCA&nbsp;platform&nbsp;is&nbsp;changing that by bringing&nbsp;modern banking-grade technology&nbsp;to the&nbsp;sector&nbsp;so&nbsp;that&nbsp;financial institutions can offer solutions that meet their customers\u2019&nbsp;real&nbsp;needs&nbsp;and improve their financial health.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A configurable banking system&nbsp;will&nbsp;enable&nbsp;us&nbsp;to&nbsp;finally build products tailored to how&nbsp;low-income&nbsp;customers&nbsp;earn, spend, and recover from shocks&nbsp;\u2014&nbsp;rather than asking customers to fit into rigid, one-size-fits-all&nbsp;structures.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A simple example is a subsistence farmer who wants to move into cash crops, where the earning potential is greater, but income may arrive only once or twice a year. With 361&nbsp;by FINCA,&nbsp;we&nbsp;can offer what is&nbsp;essentially a&nbsp;reverse-cycle loan. The customer receives small advances throughout the year and repays at harvest. We can also embed&nbsp;protections like&nbsp;weather&nbsp;insurance,&nbsp;so repayments adjust&nbsp;accordingly&nbsp;if&nbsp;the season is poor.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">361 by FINCA&nbsp;supports discipline, because it aligns payments with the rhythm of&nbsp;earning. It supports resilience because customers are protected when conditions worsen.&nbsp;And it supports&nbsp;agency&nbsp;because it makes transitions possible that might&nbsp;once have been&nbsp;out of reach.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Looking ahead, what gives you the most optimism about the future of financial health?<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We now have the technology to design around the barriers low-income customers face, building systems where healthy financial behavior is the default, not the exception.&nbsp;People deserve to be treated as individuals, and for the first time,&nbsp;that&nbsp;i<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alastair Campbell\u00a0speaks\u00a0about\u00a0how\u00a0financial health\u00a0came to be\u00a0a lifelong\u00a0career\u00a0pursuit, and the book that grew out of it<\/p>\n","protected":false},"author":401,"featured_media":65296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[17,401],"tags":[399,392,393,1800],"class_list":["post-65284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-insights-en-gb","tag-financial-inclusion-en-gb","tag-fincas-voices-en-gb","tag-microfinance-en-gb","tag-poverty-eradication-lab"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cHealthy Money\u201d: An Interview with 361 by FINCA\u2019s Chief Commercial &amp; 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