{"id":49620,"date":"2021-02-23T14:03:37","date_gmt":"2021-02-23T19:03:37","guid":{"rendered":"https:\/\/staging24.finca.org\/uncategorized-en-gb\/agent-networks-with-hapa-cash-by-kuunda-digital"},"modified":"2024-11-04T02:27:27","modified_gmt":"2024-11-04T07:27:27","slug":"agent-networks-with-hapa-cash-by-kuunda-digital","status":"publish","type":"post","link":"https:\/\/finca.org\/en-gb\/agent-networks-with-hapa-cash-by-kuunda-digital","title":{"rendered":"Case Study: Supporting the Sustainability of Agent Networks with Hapa Cash by Kuunda Digital"},"content":{"rendered":"<p>Over the past decade, digital financial services have demonstrated the immense potential to extend formal financial services to unbanked and underbanked populations. For banks, including <a href=\"https:\/\/www.fincaimpact.com\" target=\"_blank\" rel=\"noopener\">FINCA Impact Finance<\/a>, mobile network operators, and other financial service providers, emerging digital technologies have transformed the economics of delivering financial services to low-income and more remote customers.<\/p>\n<p>With virtually all transactions in developing countries conducted with physical cash, customers need a cheap and convenient way to convert digital money to physical currency, and vice versa, to meaningfully engage with digital financial services.<\/p>\n<p>Agent networks have emerged to provide this critical service. Financial service providers identify, recruit, and train pre-existing businesses to perform financial transactions, including cash-in\/cash-out, for customers on their behalf, making them agents of the provider. However, maintaining enough liquidity to provide cash-in\/cash-out services to customers has proven to be a challenge for agent networks. In situations where an agent lacks enough liquidity, cash-in\/cash-out transactions are denied, resulting in reduced commission revenue for agents and a negative impact on customer experience and their trust in agent networks and digital financial services more broadly.<\/p>\n<p><a href=\"https:\/\/kuundadigital.com\" target=\"_blank\" rel=\"noopener\">Kuunda Digital<\/a> recognized the extent of the agent liquidity management challenge and developed Hapa Cash Overdraft. The product aims to address liquidity management challenges by providing agents access to a single day overdraft, which allows them to continue meeting cash-in transaction demand when they face a lack of liquidity.<\/p>\n<p>FINCA Forward partnered with <a href=\"https:\/\/www.finca.co.tz\" target=\"_blank\" rel=\"noopener\">FINCA Microfinance Bank Tanzania<\/a> and <a href=\"https:\/\/vodacom.co.tz\">Vodacom Tanzania<\/a> to run a six-month proof-of-concept (POC) of Hapa Cash Overdraft (branded as Wakala Songesha in Tanzania) with a sample of Vodacom&#8217;s M-Pesa agents.<\/p>\n<p>Between December 2019 and June 2020, the product made over 300,000 overdraft disbursements to agents, totaling $2.2 million. The POC was successful in proving that Hapa Cash Overdraft addresses e-float-related agent liquidity management challenges while at the same time representing a viable commercial opportunity for all product partners.<\/p>\n<h2>For mobile money agents, the business impact of Hapa Cash Overdraft is significant.<\/h2>\n<p>Amosi has been working in the mobile money market for the last five years. First, he was an operator for three years for his brother&#8217;s mobile money business. Then, he established his own mobile money Kiosk in Makumbusho, Dar Es Salaam&#8217;s busy central bus station. Amosi has been using Hapa Cash Overdraft (Wakala Songesha) since June 2020. &#8220;Those extra ten or so transactions that I can do daily using Wakala Songesha add up. I made an extra 70,000 Tanzanian Shillings (about $30) in commissions the first time I used the product, without increasing my float&#8221;. For Amosi, who makes between 100,000 &#8211; 200,000 Tanzanian Shillings per month in M-Pesa commissions, this represents a significant increase. &#8220;The money has helped me so much. I have a daughter who is starting school soon. I am saving to make sure she can go to a good one&#8221;. Hapa Cash Overdraft has helped Amosi with the day-to-day operations of his mobile money kiosk. &#8220;If you leave even for 30 minutes to go to the bank to rebalance float, you can lose up to 20 customer transactions. Now, I use Wakala Songesha during the day and rebalance once in the morning before I open&#8221;.<\/p>\n<figure id=\"attachment_27547\" aria-describedby=\"caption-attachment-27547\" style=\"width: 810px\" class=\"wp-caption alignnone\"><img decoding=\"async\" data-src=\"https:\/\/fincaorgweb.s3.amazonaws.com\/wp-content\/uploads\/20220126143238\/Kuunda-digital.jpg\" class=\"size-full wp-image-27547 lazyload img-fluid\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" width=\"810\" height=\"463\" \/><figcaption id=\"caption-attachment-27547\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-27547 img-fluid\" src=\"https:\/\/fincaorgweb.s3.amazonaws.com\/wp-content\/uploads\/20220126143238\/Kuunda-digital.jpg\" alt=\"\" width=\"810\" height=\"463\"><\/noscript> <em>Photo Courtesy of Kuunda Digital, 2021<\/em><\/figcaption><\/figure>\n<p>Eliasifiwe is one of just a handful of mobile money agents operating in the quiet Dar es Salaam suburb called Mikocheni. He has a sound business and usually maintains 2 million Tanzanian Shillings of float in his M-Pesa agent account. Eliasifiwe began using Hapa Cash Overdraft to complement his existing liquidity management technique. &#8220;I use Wakala Songesha on the weekends, especially on Sunday, because even my super-agent isn&#8217;t working that day&#8221;. Like most agents, Eliasifiwe typically rebalances his mobile money wallets through a bank deposit or at his super-agent. Hapa Cash Overdraft is a need-based product available to agents when they have a low e-float balance and need to complete a cash-in mobile money transaction. &#8220;The primary benefit for me is convenience. Because of Wakala Songesha, I can still do cash-in transactions for my customers on a Sunday night until 9 or 10 pm, no problem. I repay my overdraft when I rebalance on Monday morning, and the cost isn&#8217;t bad at all&#8221;. Eliasifiwe, like many other mobile money agents, has a loyal customer base who rely on his services. &#8220;It would be a bad look if I ran out of e-float and couldn&#8217;t complete cash-in transactions. If you want customers to be loyal, an agent must be consistent. With Wakala Songesha, I am confident that I won&#8217;t have to send any customers away. I can continue to make money from transaction commissions and maintain a good reputation in my community as a reliable mobile money agent&#8221;.<\/p>\n<figure id=\"attachment_27544\" aria-describedby=\"caption-attachment-27544\" style=\"width: 810px\" class=\"wp-caption alignnone\"><img decoding=\"async\" data-src=\"https:\/\/fincaorgweb.s3.amazonaws.com\/wp-content\/uploads\/20220126143241\/Kuunda-digital_2.jpg\" class=\"wp-image-27544 size-full lazyload img-fluid\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" width=\"810\" height=\"462\" \/><figcaption id=\"caption-attachment-27544\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"wp-image-27544 size-full img-fluid\" src=\"https:\/\/fincaorgweb.s3.amazonaws.com\/wp-content\/uploads\/20220126143241\/Kuunda-digital_2.jpg\" alt=\"\" width=\"810\" height=\"462\"><\/noscript> <em>Photo Courtesy of Kuunda Digital, 2021<\/em><\/figcaption><\/figure>\n<p><a class=\"button\" href=\"https:\/\/finca.org\/wp-content\/blogs.dir\/1\/files\/2014\/02\/FINCA-Forward-Case-Study-Hapa-Cash-Overdraft_FINAL.pdf\" target=\"_blank\" rel=\"noopener\">Download the case study \u00bb<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This case study illustrates how the Hapa Cash Overdraft tool helps customers engage successfully with digital finance services. Learn more.<\/p>\n","protected":false},"author":1,"featured_media":49622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[401],"tags":[399,393,400,394],"class_list":["post-49620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-en-gb","tag-financial-inclusion-en-gb","tag-microfinance-en-gb","tag-research-en-gb","tag-social-enterprise-en-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability of Agent Networks with Hapa Cash by Kuunda Digital<\/title>\n<meta name=\"description\" content=\"This case study illustrates how the Hapa Cash Overdraft tool helps customers engage successfully with digital finance services. 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