{"id":65542,"date":"2026-04-30T10:12:19","date_gmt":"2026-04-30T14:12:19","guid":{"rendered":"https:\/\/finca.org\/inside-a-branch-turnaround-at-finca-tanzania"},"modified":"2026-07-15T09:41:52","modified_gmt":"2026-07-15T13:41:52","slug":"inside-a-branch-turnaround-at-finca-tanzania","status":"publish","type":"post","link":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania","title":{"rendered":"Inside a Branch Turnaround at FINCA Tanzania"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Swalha Msuya joined <a href=\"https:\/\/finca.co.tz\/\" target=\"_blank\" rel=\"noreferrer noopener\">FINCA Tanzania<\/a> because she wanted to support women-led businesses and households and fuel local economic growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Manager of FINCA Tanzania\u2019s Mbagala branch, she\u2019s doing just that. She stepped into the role in early 2025, bringing experience from over a decade of working in frontline lending and operations. Across her career, she had seen how financial products are most effective when they reflect the realities of customers\u2019 daily lives. That insight helped her lead a branch turnaround in Tanzania.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A Branch at a Turning Point<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Swalha started by making a clear and deliberate shift to a customer-centered strategy. Working with her team, she scaled back higher-risk loans and began to rethink how the branch served its clients, introducing lending models that better matched how people \u2014 especially women \u2014 earn, save, and run their businesses. This reset made it possible to reach more customers while setting the stage for strong, sustainable performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Meeting Customers Where They Are<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A core part of Swalha\u2019s strategy involved expanding group-based lending to support financial inclusion in Tanzania. With group loans, customers borrow through solidarity groups that rely on shared responsibility rather than individual collateral, which women often lack. Weekly repayment schedules align more closely with the cash flows of small, informal businesses, and regular engagement with loan officers builds mutual trust and understanding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Mbagala branch also introduced asset-backed lending, including a housing loan as part of a FINCA Tanzania pilot that allows both group and individual customers to invest in safer, more stable living conditions without giving up access to business credit. This product addressed a real need in a community where investments in housing and business expenses often overlap within the same household budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outreach was another key element. The Mbagala team held community sessions with local women\u2019s groups, explaining products and responsible borrowing practices face-to-face. Swalha noticed how readily the women supported each other\u2019s progress, a dynamic she has long believed in. \u201cAs we say in Tanzania: <em>Mwanamke akiwezeshwa anaweza kufanya zaidi<\/em>. If you empower women, you empower the whole society.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sustainable Progress at FINCA Tanzania<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By the end of 2025, the number of active customers at the Mbagala branch had more than doubled, with women accounting for the majority of that growth as group-based and asset-backed lending took off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results improved as well. Early repayment issues declined sharply as the branch exited riskier loans and built a portfolio better aligned with customers\u2019 cash flow. Loan performance became more predictable across the portfolio, signaling stronger customer financial health as borrowers consistently managed their loan obligations, and simplifying routine monitoring and follow-up for staff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These results held up through a turbulent period around Tanzania\u2019s general elections. The Mbagala branch\u2019s steady operations during this time reflected customers\u2019 resilience and highlighted the durability of the initiatives put in place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Leadership That Drives Growth<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Swalha credits her team for the branch\u2019s progress. From the start, she involved staff in planning and decision-making, supported them through training and coaching, and encouraged open dialogue. Their sense of shared direction helped staff members take ownership of new ways of working and sustain momentum through the transformation. Looking ahead, Swalha remains focused on steady, responsible growth. She plans to build on the branch\u2019s experience with group\u2011based lending while&nbsp;continuing to streamline operations through FINCA\u2019s strategic adoption of technology and&nbsp;the&nbsp;digitization of its business model. For now, the results in Mbagala are evident in a branch operating with renewed confidence and a sustainable path forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swalha Msuya led a successful turnaround at FINCA Tanzania\u2019s Mbagala branch by empowering women entrepreneurs and adopting customer-focused lending strategies.<\/p>\n","protected":false},"author":401,"featured_media":65536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[151],"tags":[7],"class_list":["post-65542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-ca","tag-fincas-voices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inside a Branch Turnaround at FINCA Tanzania | FINCA<\/title>\n<meta name=\"description\" content=\"Swalha Msuya led a successful turnaround at FINCA Tanzania\u2019s Mbagala branch by empowering women entrepreneurs and adopting customer-focused lending strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/posts\/65542\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside a Branch Turnaround at FINCA Tanzania | FINCA\" \/>\n<meta property=\"og:description\" content=\"Swalha Msuya led a successful turnaround at FINCA Tanzania\u2019s Mbagala branch by empowering women entrepreneurs and adopting customer-focused lending strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania\" \/>\n<meta property=\"og:site_name\" content=\"FINCA Canada\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FINCA.International\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T14:12:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T13:41:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finca.org\/wp-content\/uploads\/774A4766-1-scaled-e1777556995253.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Hasslinger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca\\\/inside-a-branch-turnaround-at-finca-tanzania#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca\\\/inside-a-branch-turnaround-at-finca-tanzania\"},\"author\":{\"name\":\"Julia Hasslinger\",\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca#\\\/schema\\\/person\\\/dc0f796e56666026dc4771918824acda\"},\"headline\":\"Inside a Branch Turnaround at FINCA Tanzania\",\"datePublished\":\"2026-04-30T14:12:19+00:00\",\"dateModified\":\"2026-07-15T13:41:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca\\\/inside-a-branch-turnaround-at-finca-tanzania\"},\"wordCount\":596,\"publisher\":{\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca\\\/inside-a-branch-turnaround-at-finca-tanzania#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/finca.org\\\/wp-content\\\/uploads\\\/774A4766-1-scaled-e1777556995253.jpg\",\"keywords\":[\"FINCA's Voices\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca\\\/inside-a-branch-turnaround-at-finca-tanzania\",\"url\":\"https:\\\/\\\/finca.org\\\/en-ca\\\/inside-a-branch-turnaround-at-finca-tanzania\",\"name\":\"Inside a Branch Turnaround at FINCA Tanzania | FINCA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca\\\/inside-a-branch-turnaround-at-finca-tanzania#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca\\\/inside-a-branch-turnaround-at-finca-tanzania#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/finca.org\\\/wp-content\\\/uploads\\\/774A4766-1-scaled-e1777556995253.jpg\",\"datePublished\":\"2026-04-30T14:12:19+00:00\",\"dateModified\":\"2026-07-15T13:41:52+00:00\",\"description\":\"Swalha Msuya led a successful turnaround at FINCA Tanzania\u2019s Mbagala branch by empowering women entrepreneurs and adopting customer-focused lending strategies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca\\\/inside-a-branch-turnaround-at-finca-tanzania#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/finca.org\\\/en-ca\\\/inside-a-branch-turnaround-at-finca-tanzania\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca\\\/inside-a-branch-turnaround-at-finca-tanzania#primaryimage\",\"url\":\"https:\\\/\\\/finca.org\\\/wp-content\\\/uploads\\\/774A4766-1-scaled-e1777556995253.jpg\",\"contentUrl\":\"https:\\\/\\\/finca.org\\\/wp-content\\\/uploads\\\/774A4766-1-scaled-e1777556995253.jpg\",\"width\":2560,\"height\":1463},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca\\\/inside-a-branch-turnaround-at-finca-tanzania#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/finca.org\\\/en-ca\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inside a Branch Turnaround at FINCA Tanzania\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca#website\",\"url\":\"https:\\\/\\\/finca.org\\\/en-ca\",\"name\":\"FINCA Canada\",\"description\":\"Fighting Poverty With Bold Solutions That Work\",\"publisher\":{\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/finca.org\\\/en-ca?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":[\"Organization\",\"NGO\"],\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca#organization\",\"name\":\"FINCA Canada\",\"url\":\"https:\\\/\\\/finca.org\\\/en-ca\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/finca.org\\\/wp-content\\\/uploads\\\/FINCA-V-Logo-Sm.jpg\",\"contentUrl\":\"https:\\\/\\\/finca.org\\\/wp-content\\\/uploads\\\/FINCA-V-Logo-Sm.jpg\",\"width\":250,\"height\":250,\"caption\":\"FINCA International\"},\"image\":{\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FINCA.International\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/finca-international\",\"https:\\\/\\\/www.pinterest.com\\\/FINCAintl\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/fincainternational\",\"https:\\\/\\\/www.instagram.com\\\/fincaintl\\\/\"],\"taxID\":\"805686144 RR0001\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"360A Bloor St W, PO Box 68530\",\"addressLocality\":\"Toronto\",\"addressRegion\":\"ON\",\"postalCode\":\"M5S 3C9\",\"addressCountry\":\"CA\"},\"parentOrganization\":{\"@id\":\"https:\\\/\\\/finca.org\\\/#organization\"},\"potentialAction\":{\"@type\":\"DonateAction\",\"name\":\"Donate to FINCA Canada\",\"target\":\"https:\\\/\\\/finca.org\\\/donate\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/finca.org\\\/en-ca#\\\/schema\\\/person\\\/dc0f796e56666026dc4771918824acda\",\"name\":\"Julia Hasslinger\",\"knowsAbout\":[\"Microfinance\",\"Village banking\",\"Financial inclusion\",\"Impact investing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inside a Branch Turnaround at FINCA Tanzania | FINCA","description":"Swalha Msuya led a successful turnaround at FINCA Tanzania\u2019s Mbagala branch by empowering women entrepreneurs and adopting customer-focused lending strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/posts\/65542","og_locale":"en_US","og_type":"article","og_title":"Inside a Branch Turnaround at FINCA Tanzania | FINCA","og_description":"Swalha Msuya led a successful turnaround at FINCA Tanzania\u2019s Mbagala branch by empowering women entrepreneurs and adopting customer-focused lending strategies.","og_url":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania","og_site_name":"FINCA Canada","article_publisher":"https:\/\/www.facebook.com\/FINCA.International","article_published_time":"2026-04-30T14:12:19+00:00","article_modified_time":"2026-07-15T13:41:52+00:00","og_image":[{"width":2560,"height":1463,"url":"https:\/\/finca.org\/wp-content\/uploads\/774A4766-1-scaled-e1777556995253.jpg","type":"image\/jpeg"}],"author":"Julia Hasslinger","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania#article","isPartOf":{"@id":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania"},"author":{"name":"Julia Hasslinger","@id":"https:\/\/finca.org\/en-ca#\/schema\/person\/dc0f796e56666026dc4771918824acda"},"headline":"Inside a Branch Turnaround at FINCA Tanzania","datePublished":"2026-04-30T14:12:19+00:00","dateModified":"2026-07-15T13:41:52+00:00","mainEntityOfPage":{"@id":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania"},"wordCount":596,"publisher":{"@id":"https:\/\/finca.org\/en-ca#organization"},"image":{"@id":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania#primaryimage"},"thumbnailUrl":"https:\/\/finca.org\/wp-content\/uploads\/774A4766-1-scaled-e1777556995253.jpg","keywords":["FINCA's Voices"],"articleSection":["Blog"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania","url":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania","name":"Inside a Branch Turnaround at FINCA Tanzania | FINCA","isPartOf":{"@id":"https:\/\/finca.org\/en-ca#website"},"primaryImageOfPage":{"@id":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania#primaryimage"},"image":{"@id":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania#primaryimage"},"thumbnailUrl":"https:\/\/finca.org\/wp-content\/uploads\/774A4766-1-scaled-e1777556995253.jpg","datePublished":"2026-04-30T14:12:19+00:00","dateModified":"2026-07-15T13:41:52+00:00","description":"Swalha Msuya led a successful turnaround at FINCA Tanzania\u2019s Mbagala branch by empowering women entrepreneurs and adopting customer-focused lending strategies.","breadcrumb":{"@id":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania#primaryimage","url":"https:\/\/finca.org\/wp-content\/uploads\/774A4766-1-scaled-e1777556995253.jpg","contentUrl":"https:\/\/finca.org\/wp-content\/uploads\/774A4766-1-scaled-e1777556995253.jpg","width":2560,"height":1463},{"@type":"BreadcrumbList","@id":"https:\/\/finca.org\/en-ca\/inside-a-branch-turnaround-at-finca-tanzania#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/finca.org\/en-ca"},{"@type":"ListItem","position":2,"name":"Inside a Branch Turnaround at FINCA Tanzania"}]},{"@type":"WebSite","@id":"https:\/\/finca.org\/en-ca#website","url":"https:\/\/finca.org\/en-ca","name":"FINCA Canada","description":"Fighting Poverty With Bold Solutions That Work","publisher":{"@id":"https:\/\/finca.org\/en-ca#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/finca.org\/en-ca?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":["Organization","NGO"],"@id":"https:\/\/finca.org\/en-ca#organization","name":"FINCA Canada","url":"https:\/\/finca.org\/en-ca","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/finca.org\/en-ca#\/schema\/logo\/image\/","url":"https:\/\/finca.org\/wp-content\/uploads\/FINCA-V-Logo-Sm.jpg","contentUrl":"https:\/\/finca.org\/wp-content\/uploads\/FINCA-V-Logo-Sm.jpg","width":250,"height":250,"caption":"FINCA International"},"image":{"@id":"https:\/\/finca.org\/en-ca#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FINCA.International","https:\/\/www.linkedin.com\/company\/finca-international","https:\/\/www.pinterest.com\/FINCAintl","https:\/\/www.youtube.com\/c\/fincainternational","https:\/\/www.instagram.com\/fincaintl\/"],"taxID":"805686144 RR0001","address":{"@type":"PostalAddress","streetAddress":"360A Bloor St W, PO Box 68530","addressLocality":"Toronto","addressRegion":"ON","postalCode":"M5S 3C9","addressCountry":"CA"},"parentOrganization":{"@id":"https:\/\/finca.org\/#organization"},"potentialAction":{"@type":"DonateAction","name":"Donate to FINCA Canada","target":"https:\/\/finca.org\/donate"}},{"@type":"Person","@id":"https:\/\/finca.org\/en-ca#\/schema\/person\/dc0f796e56666026dc4771918824acda","name":"Julia Hasslinger","knowsAbout":["Microfinance","Village banking","Financial inclusion","Impact investing"]}]}},"_links":{"self":[{"href":"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/posts\/65542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/users\/401"}],"replies":[{"embeddable":true,"href":"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/comments?post=65542"}],"version-history":[{"count":1,"href":"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/posts\/65542\/revisions"}],"predecessor-version":[{"id":65548,"href":"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/posts\/65542\/revisions\/65548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/media\/65536"}],"wp:attachment":[{"href":"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/media?parent=65542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/categories?post=65542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finca.org\/en-ca\/wp-json\/wp\/v2\/tags?post=65542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}