{"id":62898,"date":"2025-11-18T10:44:55","date_gmt":"2025-11-18T15:44:55","guid":{"rendered":"https:\/\/finca.org\/designing-productive-credit-for-scale-speed-and-impact-2"},"modified":"2025-11-18T10:44:55","modified_gmt":"2025-11-18T15:44:55","slug":"designing-productive-credit-for-scale-speed-and-impact","status":"publish","type":"post","link":"https:\/\/finca.org\/en-ca\/designing-productive-credit-for-scale-speed-and-impact","title":{"rendered":"Designing Productive Credit for Scale, Speed, and Impact\u00a0\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Six actionable principles shaping the next era of inclusive product design.&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pursuit of better credit products for the financially marginalized often overlooks a fundamental first step: defining <em>better<\/em>. For millions of people living on the margins, traditional microfinance models and microcredit products\u2014 although well-intentioned \u2014 don\u2019t provide the flexibility low-income customers truly need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Picture a woman in Uganda running a small market stall selling cassava. Her earnings cover school fees and medical expenses, but when she seeks credit to expand her crop yield and modernize her tools, the options are limited. The microfinance institutions near her offer rigid three-month repayment schedules and loan amounts that fall short of what she requires. The terms do not take into account the realities of her seasonal income and the complexities of her financial life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For FINCA and other inclusive finance providers, this is the challenge \u2014 and the opportunity. Designing productive credit that can scale and adapt to the unique businesses, needs, and goals of the customers we serve demands a new definition of better.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why at FINCA, we\u2019re reimagining credit solutions that are deeply informed by the lived experiences of populations in places where formal finance rarely reaches. These are remote communities, far from bank branches and stable internet connections, that are often excluded from the data that drives most product decisions. By grounding our work in human-centered design, behavioral insight, and agile development, and working with cross-functional teams across our operations, we\u2019re building a new generation of products that are more relevant and tailored to people\u2019s lives.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this year\u2019s <a href=\"https:\/\/www.centerforfinancialinclusion.org\/convenings\/financial-inclusion-week\/\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Financial Inclusion Week<\/a>, hosted by the <a href=\"https:\/\/www.centerforfinancialinclusion.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Center for Financial Inclusion<\/a>, I joined several product leaders in the inclusive finance space to ask a deceptively simple question: <em>What does it take to design credit products that deliver scale, speed, and impact, especially in a world defined by volatility?<\/em>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"677\" height=\"1024\" data-src=\"https:\/\/finca.org\/wp-content\/uploads\/\/Image-preview-677x1024.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-62862 size-full lazyload img-fluid\"\/><noscript><img decoding=\"async\" width=\"677\" height=\"1024\" src=\"https:\/\/finca.org\/wp-content\/uploads\/\/Image-preview-677x1024.jpg\" alt=\"\" class=\"wp-image-62862 size-full img-fluid\" srcset=\"https:\/\/finca.org\/wp-content\/uploads\/Image-preview-677x1024.jpg 677w, https:\/\/finca.org\/wp-content\/uploads\/Image-preview-198x300.jpg 198w, https:\/\/finca.org\/wp-content\/uploads\/Image-preview-768x1161.jpg 768w, https:\/\/finca.org\/wp-content\/uploads\/Image-preview.jpg 1058w\" sizes=\"(max-width: 677px) 100vw, 677px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\" style=\"padding-left:var(--wp--preset--spacing--20)\">What emerged from our <a href=\"https:\/\/www.youtube.com\/watch?v=OVdhCp4zCzg\" target=\"_blank\" rel=\"noreferrer noopener\">session<\/a> with&nbsp; <a href=\"https:\/\/www.linkedin.com\/in\/khalidkabeer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Khalid Kabeer<\/a>, Chief Product Officer at <a href=\"https:\/\/www.adalfi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdalFi<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/dianacazacujamieson\/?originalSubdomain=nl\" target=\"_blank\" rel=\"noreferrer noopener\">Diana Cazacu<\/a>, Managing Partner at <a href=\"https:\/\/advisionfinance.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdVision Finance<\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/christine-wanjiru-gachui-50156b52\/?originalSubdomain=ke\" target=\"_blank\" rel=\"noreferrer noopener\">Christine Wanjiru<\/a>, Lead of Digital Transformation at <a href=\"https:\/\/bracinternational.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">BRAC International<\/a>, was a clear message: Designing productive credit isn\u2019t about digitizing legacy systems. It\u2019s about rethinking our entire approach to product development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-left:var(--wp--preset--spacing--20)\">It\u2019s a tall order, but after talking with these experts, I\u2019m more convinced than ever that it\u2019s possible. The following six takeaways from our session offer a great starting point for what comes next.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">1. Design for a New Generation of Customers<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To design products that truly work for people, we need to recognize how dramatically customer expectations have shifted. Today\u2019s clients, especially younger ones, expect speed, hyper-convenience, and streamlined digital experiences tailored to their preferences and behaviors. \u201cThe way customer behavior is changing is how service providers have to change,\u201d Khalid said. \u201cOtherwise, they will become obsolete very quickly.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rise of <a href=\"https:\/\/www.cgap.org\/research\/publication\/empowering-small-giants-inclusive-embedded-finance-for-micro-retailers\" target=\"_blank\" rel=\"noreferrer noopener\">embedded finance<\/a> and <a href=\"https:\/\/www.weforum.org\/stories\/2025\/06\/buy-now-pay-later-financial-education-debt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Now, Pay Later (BNPL)<\/a> is an example of credit being delivered in new ways, often directly at the point of commerce. These models reflect how the next generation thinks about financial services not as standalone products, but as seamless predictive tools that respond to their needs in the moment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Design with Governance and Talent in Mind<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation doesn\u2019t happen in a vacuum. For institutions to build products that meet the demands of the current market, leadership must be aligned with agile, data-driven approaches. Khalid pointed out that \u201cboards often ask for perfect business cases before testing, which slows everything down.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He stressed the importance of bringing in new kinds of talent \u2014 mathematicians, engineers, data scientists \u2014 who can build for the future. \u201cWe must have the new generation capacity in our organizations to build products for the next generation,\u201d he concluded.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Design from Behavioral Data, Not Assumptions<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In financial inclusion, expanding access and maintaining performance are often treated as competing goals. But the most effective products make these goals mutually reinforcing by reflecting how people actually live and transact. Diana noted, \u201cWhen you design from behavioral data, not assumptions, inclusion and institutional strengths move together.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She illustrated this with an example of a transaction-based loan developed using mobile money data for an SME bank in Africa. Analyzing behavioral signals like sales frequency, income fluctuations, and account use \u2014 rather than relying on the traditional collateral or paperwork \u2014 enabled the product to offer instant, short-term loans to businesses that don\u2019t usually have access to immediate loans. At the same time, the use of real-time data improved risk assessment and operational efficiency, demonstrating how inclusive design can drive performance improvements.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Design for Variety and Volatility<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We also need to rethink inclusion as a strategy for segmentation and growth. Financial lives are varied and unpredictable, and products must reflect that complexity. \u201cInclusion isn\u2019t one-size-fits-all,\u201d Diana noted, pointing to women in rural markets who juggle trading, farming, and caregiving. These <a href=\"https:\/\/www.cgap.org\/research\/publication\/strengthening-rural-womens-climate-resilience-opportunities-for-financial-and\" target=\"_blank\" rel=\"noreferrer noopener\">overlapping roles create irregular income patterns<\/a> that financial products often overlook. Adapting to these realities enables institutions to reach underserved populations more effectively and build more resilient portfolios.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In one project, AdVision Finance introduced grace periods and dynamic repayment terms as a deliberate strategy to manage unpredictability for rural women. The result was a significant improvement in default rates and client retention, proving that designing for variety and volatility can turn risk into insight and strengthen relationships with customers.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Design with Embedded Feeback and Purposeful Digitization<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Product and process design should evolve together, with feedback as the bridge between them. Christine emphasized that at BRAC, digitization is never done for its own sake \u2014 it\u2019s driven by field-level realities and client needs. \u201cWe embed change management and get feedback from staff across all levels, from top management to frontline credit officers,\u201d she explained.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take BRAC\u2019s digital field application, which supports credit officers through every step of the lending process. By building feedback loops into the system, the team identified outdated steps that were slowing things down. These insights allowed BRAC to cut onboarding time from several days to one, resulting in a more adaptive system where workflow improvements directly enhance the delivery of credit, benefiting staff and customers alike.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Design for Simplicity and Resilience<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Resilience shouldn\u2019t just show up in the solutions we develop, but in the everyday decisions we make when designing for customers. \u201cOur clients are very resilient,\u201d Christine said. \u201cIt\u2019s on us to emulate that resilience in our products and processes.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, that means making small but strategic tweaks: An SMS campaign informing clients about BRAC\u2019s customer care line caused usage to jump from 6% to 20% in just one year. That simple change dramatically improved access to support and boosted customer engagement. Resilience doesn\u2019t always require an overhaul \u2014 it can also be built through attentive design choices that prioritize listening, refining, and responding.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What these six takeaways have in common is a shift in mindset from designing for idealized users and circumstances to designing for real ones, with all their unpredictability and nuance. Building credit products that reflect how people actually live and earn means building better for the conditions that define today\u2019s reality: volatility, speed, and constant change.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the <a href=\"https:\/\/www.youtube.com\/watch?v=OVdhCp4zCzg\" target=\"_blank\" rel=\"noreferrer noopener\">full session from Financial Inclusion Week<\/a>.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Partner With Us<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At the FINCA Poverty Eradication Lab, we take these principles from theory to practice, designing, testing, and scaling financial solutions that work for real people in real-world conditions. By combining human-centered design, data-driven insight, and partnerships across the FINCA network and beyond, the Lab is building products that can thrive in the volatility and complexity that define today\u2019s markets. We\u2019re always looking for partners, supporters, and experts who share our belief that inclusive finance must evolve to meet the needs of those it serves. If you\u2019re interested in partnering to find new solutions to problems that need to be solved, visit us at <a href=\"https:\/\/finca.org\/en-ca\/poverty-eradication-lab\"><strong>FINCA.org\/poverty-eradication-lab<\/strong>.&nbsp;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At this year\u2019s 2025 Financial Inclusion Week, FINCA Chief Product and Customer Officer Seth Spiro joined several leaders in the inclusive finance space to ask a deceptively simple question: What does it take to design productive credit products that deliver, especially in a world defined by volatility? <\/p>\n","protected":false},"author":401,"featured_media":62857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[90],"tags":[95,261],"class_list":["post-62898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-en-ca","tag-financial-inclusion-en-ca","tag-fincas-voices-en-ca-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Designing Productive Credit for Scale, Speed, and Impact\u00a0\u00a0 | FINCA<\/title>\n<meta name=\"description\" content=\"At this year\u2019s 2025 Financial Inclusion Week, FINCA Chief Product and Customer Officer Seth Spiro joined several leaders in the inclusive finance space to ask a deceptively simple question: What does it take to design productive credit products that 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