{"id":43102,"date":"2021-01-31T22:30:45","date_gmt":"2021-02-01T03:30:45","guid":{"rendered":"https:\/\/staging21.finca.org\/uncategorized-en-ca\/2021-a-year-for-rebuilding-lives-with-a-focus-on-women"},"modified":"2024-11-04T02:06:41","modified_gmt":"2024-11-04T07:06:41","slug":"2021-a-year-for-rebuilding-lives-with-a-focus-on-women","status":"publish","type":"post","link":"https:\/\/finca.org\/en-ca\/2021-a-year-for-rebuilding-lives-with-a-focus-on-women","title":{"rendered":"2021: A Year for Rebuilding Livelihoods with a Focus on Women"},"content":{"rendered":"<p>2020 was traumatic for many people as the coronavirus claimed lives, disrupted livelihoods, and derailed the economy. FINCA\u2019s clients, among the most vulnerable in their societies, were some of the worst affected. Women, in particular, bore the brunt of the pandemic. Along with losing jobs and incomes, women also had to endure the burden of unpaid caregiving and domestic work.<\/p>\n<p>FINCA\u2019s\u00a0<a href=\"https:\/\/fincacanada.org\/emergencyfund\" target=\"_blank\" rel=\"noopener\">Emergency Response Fund<\/a> provided relief to many of the women affected and clients also took the initiative to adapt quickly to the adverse circumstances.\u00a0<a href=\"\/en-ca\/stories-en-ca\/eugenie-is-beating-the-odds-during-covid-19\" target=\"_blank\" rel=\"noopener\">Eug\u00e9nie<\/a>, a seamstress in the\u00a0<a href=\"\/locations\/africa\/democratic-republic-of-congo\" target=\"_blank\" rel=\"noopener\">Democratic Republic of the Congo<\/a>, lost 70 percent of her monthly revenue in the first month of the pandemic. But she switched quickly to making masks to compensate her business losses.\u00a0Through word-of-mouth, she received orders from her customers as well as associations and small enterprises. With these quick sales, she was soon able to re-hire two employees.<\/p>\n<p>Stories like Eug\u00e9nie\u2019s demonstrate the resilience and resourcefulness of FINCA\u2019s women clients. But recovering from months of extreme economic and social stress will be an ongoing battle throughout the course of 2021 and perhaps thereafter. FINCA will make sure to continue to focus on raising women up, helping them achieve their personal aspirations over the course of the year.<\/p>\n<h2>How FINCA Canada Will Empower Women in 2021<\/h2>\n<p>FINCA will expand investments in <a href=\"\/en-ca\/blog-en-ca\/mobile-banking-in-the-age-of-covid-19\">mobile banking<\/a>, empowering clients to use a simple cellphone to make loan payments and conduct other routine transactions. While beneficial to all clients, research shows that mobile banking is especially transformative for women as they face greater challenges to even make it through the front door of a traditional brick-and-mortar bank. FINCA will also grow its network of banking agents, local merchants equipped with biometric devices that allow nearby clients to carry out transactions just by scanning their fingerprints.<\/p>\n<p>As Suwilanji Moomba, one of FINCA\u2019s banking agents in Zambia, says:<\/p>\n<blockquote><p>Someone is selling vegetables and they\u2019re just uncomfortable going to the bank every day because they feel intimidated. But when it\u2019s local like this, it\u2019s easy for someone to help her. It also helps because agents can speak to the clients in the local languages as well. It\u2019s a wonderful feeling to grow with your customers.<\/p><\/blockquote>\n<p>Finally, FINCA will build and strengthen partnerships with social enterprises to provide life-enhancing services\u2013education, electricity, health\u2013to its clients. FINCA will work tirelessly to help the people it serves build back better this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FINCA Canada is committed to making 2021 a year for rebuilding lives and livelihoods with a focus on women.<\/p>\n","protected":false},"author":374,"featured_media":43010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[151],"tags":[104,97],"class_list":["post-43102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-ca","tag-covid-19-en-ca","tag-womens-empowerment-en-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2021: A Year for Rebuilding Livelihoods with a Focus on Women | FINCA<\/title>\n<meta name=\"description\" content=\"FINCA Canada is committed to 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