{"id":42821,"date":"2017-11-14T20:56:15","date_gmt":"2017-11-15T01:56:15","guid":{"rendered":"https:\/\/staging21.finca.org\/uncategorized-en-ca\/listening-clients-success"},"modified":"2024-11-04T02:07:35","modified_gmt":"2024-11-04T07:07:35","slug":"listening-clients-success","status":"publish","type":"post","link":"https:\/\/finca.org\/en-ca\/listening-clients-success","title":{"rendered":"How Listening to our Clients Ensures Their Success"},"content":{"rendered":"<p><iframe class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/0AggBBhFwco?feature=oembed\" title=\"Listening\" width=\"500\" height=\"281\"  frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>When Sofelet Kachoka Phiri received a FINCA loan 20 years ago in <a href=\"https:\/\/www.fincacanada.org\/where-we-work\/africa\/malawi\">Malawi<\/a>, it was for just $8. The <a href=\"https:\/\/www.fincacanada.org\/our-work\/microfinance\">tiny loan<\/a> helped Sofelet create a used clothing business. Over the years, Sofelet\u2019s business grew, and her group loan amounts increased little by little as well.<\/p>\n<p>\u201cThings started picking up, slowly but surely,\u201d she said.<\/p>\n<p>Eventually, her business was doing so well, she became the first female client in Malawi to receive a 1 million kwacha ($1,377) loan. And then she wanted to start other businesses \u2013 chicken farming, real estate and a clothing boutique to name a few.<\/p>\n<p>As an entrepreneur, Sofelet saw that the sky was the limit. And FINCA had to keep pace with her aspirations too. Like many other FINCA clients, Sofelet eventually graduated from small group loans to larger individual loans, allowing her to put no cap on her big, big dreams.<\/p>\n<p>\u201cWe\u2019re very committed to listening to our clients,\u201d says Douglas Kamwendo, CEO of FINCA <a href=\"https:\/\/www.fincacanada.org\/where-we-work\/africa\/zambia\">Zambia<\/a>.<\/p>\n<p>FINCA believes in deeply listening and responding to clients. This is why, in partnership with the <a href=\"https:\/\/www.fincacanada.org\/our-work\/our-programs\/scaling-financial-inclusion-sub-saharan-africa\">Mastercard Foundation<\/a>, FINCA developed a <a href=\"https:\/\/www.fincacanada.org\/our-work\/research\">rigorous customer research program<\/a> to ensure that clients have a strong and clear voice in shaping how staff serves them. Through digital tablets, client information and feedback is automatically uploaded to FINCA\u2019s server. \u00a0All this information helps FINCA to better understand the needs of our clients, and make decisions about how to best serve them, including the products and services they require to succeed and to improve their standard of living.<\/p>\n<p>\u201cFINCA heard our cry,\u201d Sofelet says. \u201cI started bigger businesses. I opened my shop. I built bigger houses which brought in more money. And I sent my kids to college.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FINCA has developed a rigorous customer research program to ensure that clients have a strong and clear voice in shaping how we serve them.<\/p>\n","protected":false},"author":392,"featured_media":19228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[151],"tags":[155,100,157],"class_list":["post-42821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-ca","tag-partnerships","tag-research-en-ca","tag-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Listening to our Clients Ensures Their Success<\/title>\n<meta name=\"description\" content=\"FINCA has developed a rigorous customer research program to 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