FINCA’s Customer Research offers a powerful and cost-effective approach to uncovering the needs, experiences, and behaviors of emerging-market consumers as they progress through the customer journey and product life-cycle. From study design to implementation, FINCA provides a tailored end-to-end research solution.
If you are interested in the social performance of market-based solutions to poverty, let’s talk. Our user-led approach can help you identify and interpret the demand-side insights that foster a market for products to responsibly serve the world’s poor.
FINCA is a catalyst for economic inclusion for the poor. With your support, we are able to help millions of hard-working, low-income people gain access to much-needed financial services and life-changing products that improve their quality of life and help them achieve their modest dreams.